The Jungle Book - Economy

Ensuring success:

• released in October 1967 - occasionally shown in a double bill with Charlie the Lonesome Cougar
• https://www.youtube.com/watch?v=_dyUnm-KPFI
• re-released in 1978, 1984, 1990- maximising box office takings

Success:

• budget- $4 million
• made $350 million total (US and worldwide)
• Germany's highest grossing film of all time - $60 million, 27.3 million tickets sold

Collectibles:

• releases in line with technology
• Disney films get 'vaulted'= not available for purchase - pushes up demand

Vertical Integration

• = same company owns different parts of process
• Disney owns production and Buena Vista distibution
• does everything 'in-house'

Disney reboot

• Walt Disney Studios Chairman, Alan Horn, as one of a series of remakes of their classic properties: ‘Hollywood makes lots of films for kids, but the Disney reboots may be one of the few safe bets. They revive classic characters for a new generation of kids, and their already smitten parents may be especially willing to shell out for related merchandise.’ 
• remakes of old films are 'safe bets' for film companies
• https://www.nbcnews.com/pop-culture/movies/jungle-book-roars-box-office-103-6-million-debut-n557341

Cushion

• Disney's economic domination provides a 'cushion' to withstand losses sustained from failed films, eg The BFG
• https://www.hollywoodreporter.com/news/summer-box-office-2016-blockbusters-flops-sequelitis-923601

Worldwide

• released in 70 countries, opening at different times depending on competition and school holiday dates. 
• It was the biggest Hollywood release ever in India, having earned $36.8 million
• It was particularly strong in terms of 3D ticket sales due to being ‘precisely the sort of film that Chinese audiences love with its 3D visuals, heartwarming story, and talking animal cast’.
• http://www.boxofficemojo.com/movies/?id=junglebook2015.htm